Australia wanted to show that Marvellous Creations are fun blocks that bring
people together. They engaged us to create a big digital idea, where
people across Australia can interact.
Tapping into the adult colouring book craze, we took it one step further and created a whole film, with each frame to be coloured by a different person. The Australian Crowd-Coloured Short Film was born. 1,500 outlined frames were uploaded to our website and with our custom built frame-colouring tool, Australia was able to get creative.
Our audience immediately started colouring thousands of frames, the best of which we showcased as inspiration. Finally, we sequenced the best 1,500 frames into the final film and premiered a marvellous film full of magic and wonder.
We delivered over 5,000,000+ campaign impressions, 1,000,000+ film views, thousands of frame submissions and lifted Marvellous Creations to a new level of interaction with fans.
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